Discounts

Discount types

Code or automatic?

• With a code: fill in Discount Code (for example SUMMER2024). Customers type it at checkout. Good for promotions you share with a specific audience.
• Automatic: turn on Auto-Application. The discount applies by itself when the cart qualifies, and no code is needed. Good for site-wide sales.

Create a discount

Click Create Discount. The form has four tabs.

1. Basic

   • Discount Code (optional), Internal Title (required, only you see it) and Public Description (what customers see).
   • Discount Type and its value. For Buy X Get Y, set the Buy Quantity, Get Quantity (Free), Eligible Products (Buy) and Free Products (Get).

2. Conditions

   • Applies To: Entire Order, Specific Products or Specific Collections.
   • Min. Purchase and/or Min. Items: the cart must reach these first.
   • Total Usage Limit caps redemptions across everyone, and Usage Per Customer caps each person (set it to 1 for “first order” codes).
   • Start / End Date & Time: schedule it ahead of time and let it switch itself off.

3. Advanced

   • Offer Status: enable the promotion straight away, or save it switched off.
   • Auto-Application: apply without a code.
   • Combination Logic: allow stacking with other active offers, or not.
   • Execution Priority: which discount is applied first when several qualify.

4. Analytics

   After launch, this tab shows Total Redemptions, Gross Revenue, Total Savings and AOV (Discounted), so you can see whether the offer paid off.

Managing discounts

The Discounts page totals your reach, redemptions, auto-apply offers and revenue impact. For each discount you can copy its code, edit it, clone it (a quick way to rerun last year's sale) or delete it.

Recipes