Blogs
A blog brings people to your site from Google and gives them reasons to trust you: buying guides, how-tos, news, customer stories. Posts are written in the dashboard and published straight to your site.
In the dashboard:Website › BlogsPlan:All plans
Write a post
Click New Post
From Website › Blogs.Title and slug
The Title is required. The Slug (the post's web address) fills in from the title until you edit it yourself.Excerpt
A one- or two-sentence summary shown in blog listings and link previews.Content
Write the post in the editor, with headings, lists, links and images.Featured image and tags
The image heads the post and its card in listings. Tags group related posts.Choose a status and save
Draft (only you can see it), Published (live), or Archived (taken down but kept).
Managing posts
| Figure | Meaning |
|---|---|
| Total Posts | Everything you’ve written. |
| Published / Drafts | What’s live and what’s still in progress. |
| Total Views | How many times your posts have been read. |
Search posts, filter by state (Published, Drafts, Archived), and select several to delete at once. On a new store you can import sample posts to see how your blog pages look.
How posts appear on your site
Your theme has a blog listing page and a post page. Change their design in the page builder, and link the blog from your menus with a Blog or Blog post item in Navigation. Published posts are added to your sitemap automatically.
Readers get an AI assistant
Blog posts on your storefront can show a Smart Assistant panel for readers. It summarises the article and answers readers' questions about it.
Writing posts that get found
- Answer one question people actually search for: “How to choose a pashmina”, “Best time to trek Annapurna”.
- Put the main phrase in the title, the first paragraph and one subheading.
- Link to the products, services or booking page the post is about.
- Use your own photos, and write a clear excerpt; it often becomes the search snippet.
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