Growth Module 7
Performance Marketing.
40 min read Advanced Level
Ready to fuel the fire? Performance marketing is about spending money to make money. On Joomni, we optimize your store so your ad spend goes further.
1. Meta Ads (FB & IG) Strategy
Meta is the dominant force for discovery in Nepal. Focus on these campaign types:
- Advantage+ Shopping: Let Meta's AI find the best customers for your Joomni catalog.
- Retargeting: Show ads to people who added to cart but didn't buy.
- Lookalike Audiences: Find people similar to your best Joomni customers.
2. Google Shopping & Search
Capture customers when they are actively looking for your products:
The Feed Strategy:
Joomni generates a real-time Product XML Feed. Plug this into Google Merchant Center to show your products in Google Search and the Shopping tab.
3. Local Ad Networks & Influencers
Don't ignore the local landscape:
Partner with local influencers using Joomni's Affiliate tracking.
Use 'Deep Links' in your ads to open the Joomni store directly in the FB/IG app.
Test regional targeting for Kathmandu vs. Outside Valley to optimize shipping costs.
Set up 'Conversions API' (CAPI) for more accurate tracking in the post-cookie world.
Growth Mastery Path
Path Progress
AI Content Engine
Social Commerce
Conversion Optimization
Marketing Automation
Customer Retention
Advanced Analytics
7
Performance Marketing8
Enterprise Operations